Our Story

 


Hooley Family
Bailey's Blossoms was born at a kitchen table in Arizona, mid-recession, in September of 2008. Named after my firstborn daughter, Bailey, it changed (and grew!) as quickly as our family! What started out as hair accessories and tutus, morphed into costumes and themed birthday sets. When a customer request led me to design our first romper, the limits on what was possible gave way to endless dreams!

Now, with the love and support of each of YOU, we are proud to be the brand of choice for so many to bring their babies home in, celebrate sweet milestones, and every moment in between! We are dedicated to providing the quality and service you and your little one deserve, and styles as precious as the memories made in them!

 

Every piece I piece I design is with the desire to make moms and their little ones feel confident and connected.

Bailey’s Blossoms is a family-run business fueled by passion, hard work, and the support of dear friends. But the heart of our brand isn’t just in the clothing we create—it’s in the community we’ve built. From day one, we’ve been surrounded by the most incredible moms and families who share in our mission to celebrate childhood, motherhood, and all the beautiful moments in between.

What started at a kitchen table has grown into something far greater than I ever imagined, and it’s all because of you. This is our story—but more importantly, it’s yours. Thank you for allowing me to dream!

xoxo,

Erin E. Hooley
Founder & CEO, Bailey’s Blossoms