Wholesale Mark-down Cadence
Hello Wholesale Family,
Thank you so much for caring enough to be willing to voice your concerns. We rely on honest feedback to help us support you better in a successful partnership. As we have discussed ways to facilitate some much needed change, we have created new policies that started on April 20, 2021.
In order to protect our commitment with you, and so that you will no longer have to compete with unforeseen online discounting, we are selecting the best of our designs for release on our wholesale portal. Items that we are not confident will sell through at full price within it's proper season will not be released on the portal. All items that are approved for release on the portal will be there for a minimum of 8 weeks after which time will be audited for potential markdown. If we determine a markdown is needed, we will remove the item(s) from the portal for 4 weeks prior to allow you time to sell through. We highly recommend purchasing our items upon date of release to provide a minimum of 12 weeks to sell through at full price.
Our commitment is to you, our wholesalers, and we only want you to have the finest pieces! If a product not initially selected for release on the portal out-performs our expectations on our main site, we will add it to the wholesale portal for the duration of the season to ensure that you have access to the best of the best. We believe this will be the best way to help support you, our partners, in your efforts towards success.
Subsequently, we have added new staff to ensure that your needs are met in a timely and professional manner.
Please let us know how we can help!